As technology
evolves, so have the routines and patterns of viewers watching their favorite
television shows. Instead of gathering
to watch primetime shows when it airs on network TV or cable, audiences are now
expanding their viewing through a number of reliable resources. First, the
progression of viewing television away from the TV screen initiated when
networks such as FOX, ABC, and NBC, began to run full-length episodes of their
nightly programming shortly after the first-run airing would broadcast on TV.
Sure, advertisers incorporated commercials into the online programming but,
overall, it saved time on consumers who wanted to watch one – or multiple
episodes – on one sitting without having to sit in front of the television for
hours at a time.
