In
today’s technology, the barriers between sports teams and their respective fans
are essentially broken down. Through
Facebook, Twitter, and other forms of social media, the interaction between
athletes and their loyal fans has never been any stronger. That connection is a huge factor in how fan
loyalty and engagement is vital to sports organizations and how it drives an
increase in revenues. Whether it is a
partnership with other sponsors, establishing youth foundations to encourage
exercise and healthy living for children, or designing loyalty programs for the
passionate fan, the number of avenues to further establish an interpersonal
relationship continues to rapidly expand.
